All About Carolina Rustica Inc.

Carolina Rustica is a 17-year old company that has has grown through the years by offering an honest, customer-focused approach to selling fine North Carolina furniture, lighting and mattresses. We operate a large retail store in Concord, NC and a website. We operate them together as one business and serve customers all across the country. Our philosophy is to be as transparent as possible to our customers and our manufacturing partners. We want you to know who we are and how we operate to increase your confidence in buying from us...after all, furniture is a big investment and you should be comfortable with your purchase. Its going to be in your home a long time, and so will the memory of the buying experience.

October 2012: Carolina Rustica becomes part of the Mattress USA family
On October 1, Carolina Rustica became part of Mattress USA, based in Brighton, Michigan. This dynamic, growing company operates several retail stores in Michigan as well as one the country's most active websites for mattresses, featuring Serta, Sealy, Stearns & Foster and many more. The company operates Carolina Rustica as a stand-alone division, but supports it with administrative and operational infrastructure. This also allows us to offer our customers access to these great mattress and bedding lines with great pricing and the outstanding customer service we are known for.

A Little History
For five years, we ran a successful retail furniture and gift gallery in Charlotte, NC. Opened in 1996, Himal Home Gallery featured one-of-a-kind rustic and provincial home furnishings from near and far. The award-winning gallery presented a rich blend of hand-crafted furniture, decorative and practical home items. Hand forged iron furniture, such as canopy beds and sleigh beds, featured prominently in our store, and soon became a best-selling line. In 1997, Himal Home Gallery went online and presented an array of best-selling home accent items to internet buyers. It quickly became apparent that the demand for quality wrought-iron furniture was much greater than we anticipated. Carolina Rustica was our response to this demand. In 2000, we relocated our Charlotte store and relaunched as Carolina Rustica, and we have been growing nonstop ever since, with over 20,000 square feet of showroom display in our Gibson Mills location. In 2012, we became part of the Mattress USA family (based in Brighton, MI), and we are proud to offer their complete line of mattress manufacturers.

Starting with iron beds and furniture, we grew the business with fine suppliers like Charleston Forge, Century Furniture, and more. At the same time, we added complimentary lighting lines such as Hubbardton Forge, Hinkley Lighting, Currey and Company, Fine Art Lamps, Minka Lavery, and more. We now proudly represent over 100 lines of furniture, upholstery, mattresses, lighting, and ceiling fans. Our most recent additions include AICO Furniture, Bernhardt Furniture, Hooker Furniture, Schnadig Furniture, Century Furniture, Habersham Furniture, Stanley Furniture and Hickory White. We have received significant press coverage over the last few years with regards to our small-business growth, our use of technology, and our blending of a brick-and-mortar store with our web business. Read more about our press.

YouTube: Google Case Study on Carolina Rustica

Carolina Rustica was honored to be chosen by Google to be the subject of a Google feature in which select businesses were profiled due to their success using Google Adwords.

This video really captures the essence of Carolina Rustica, right down to the parrot.

If you have any questions about current products in stock or if you need verbal directions, please don't hesitate to call us toll free at 800-205-7819. You can find some great deals on in-store inventory in our Clearance section.

We have included a quick tour of our showroom below, which features furniture from Century, AICO, and many more.

Why Buy from Carolina Rustica?
Over the sixteen years we have been in continuous operation, we have developed an outstanding portolio of leading manufacturers in the field of home furnishings and accents. We feel truly proud and honored to represent this collection of suppliers, such as Kincaid, Hooker Furniture, Century Furniture, Johnston Casuals, Charleston Forge, Hickory White, Hekman, Wesley Allen, Hubbardton Forge, Currey and Company, Bauer Furniture and many more. It is our belief that you will find no finer furnishings or lighting anywhere at a better price.

A+ Rating from the BBB
Our focus is on customers across the country who are searching for the highest-quality furniture and lighting available. We strive to make your purchase as easy as possible, from our great customerservice staff to our product guarantees. We want to provide you with as much information as possible before your purchase. An educated customer is a happy customer, after all. Please take a look at some of our Customer Testimonials as well as our Customer Service Policies to see how this ethos is put into action. You can also check our Customer Ratings on, or Google Customer Reviews. Hopefully, through these reviews and testimonials, you can see that we are an organization completely committed to the customer.

We are also fervent believers in protecting your personal information. You can see our privacy policy and other information on the measures we go to protect your information and destroy or secure information relating to purchases. We have the strictest policies and procedures in place, more so than companies much larger than us, to ensure that your information is safe with us. We are periodically audited to assure that we are in compliance with best practices, as determined by our financial partners.
Read more reviews of Carolina Rustica products and customer service at the following websites:

Google Local
Reseller Ratings
City Search
Merchant Circle

How to Contact Us

We offer easy access to customer service, telephone ordering and information about your order.


Carolina Rustica Customer Service
Call 800-205-7819
Monday - Friday: 9 am to 5 pm ET



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Thanks for visiting Carolina Rustica...we truly appreciate your business and value your feedback as a customer.